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Univers Fusalp

DESTINATION CHINA | Into the heart of the Middle Kingdom

 
This Chinese New Year celebrates the Metal Ox, a symbol of perseverance and stability. The transition, which corresponds to the changes of the moon, is of particular importance in a country which, while looking dynamically to the future, maintains strong connections to its traditions. Once a rural festival, the Lunar New Year is now the occasion for many urban festivities.

Perseverance and stability are what Fusalp has been striving for recently, to stay the course and move forward in expanding its presence in Asia.
 

 

After establishing itself on the continent with several boutiques in the most prestigious malls in Asia, such as Galeries Lafayette Beijing and the Réel Mall Shanghai, the brand opened three new addresses*.

As host of the next Winter Olympics in 2022, China is an obvious choice for Fusalp, whose history is intimately linked with that of the great Alpine ski champions and the Olympic Games.

This festive moment, this idea of renewal, made us very keen to take you with us on a virtual trip to the heart of the great cities of the Middle Kingdom !

Boarding now !

 

STEP 1 | BEIJING

A city of the past, present and future, Beijing is an ultra-dynamic megalopolis, which for decades has been bringing tradition and modernity together. As you go deeper into the city, you perceive the contrast between these two cohabiting worlds, sometimes in surprising proximity.

Historic witnesses to ancient China, monuments stand like lookouts throughout the city. Each district of Beijing testifies to a thousand-year-old heritage which, under the influence of the emperors, has for centuries provided the pulse in a country as erudite as it is refined, and is the heart of government and power.

Beijing is a bold and creative capital. It is also a theater of architectural prowess, giving rise to spectacular skyscrapers.

Between tradition and modernity, old-fashioned charm and a futuristic spirit, Beijing’s diversity will satisfy the curiosity of the most demanding traveler.

 

 

WHAT TO SEE

The Temple of Heaven
The Forbidden City
The Summer Palace
Tiananmen Square
Mao’s mausoleum
The hutongs, alleys of the old districts

We love to stop off in the 798 Art District, also known as Dashanzi. In these former military factories, now transformed into a space dedicated to the works of established or emerging Chinese artists, public sculpture, art galleries, chic cafés, restaurants and traditional canteens sit dynamically side by side.

 

STEP 2 | SHANGHAI

Shanghai is an ancient port and imperial stronghold, which has developed into China’s business and financial center. Skyscrapers contrast dramatically with the 1930s Deco buildings of the Bund, the European mansions of the former French Concession and the traditional Chinese houses of the old city.

 

 

Considered to be the most cosmopolitan city in the country, dynamic and joyful Shanghai offers many surprises to those who take the time to wander around.

WHAT TO SEE

The Pudong district, the largest concentration of futuristic skyscrapers in the world !
The famous Bund, a riverside thoroughfare in which Art Deco buildings are lined up as witnesses to the city’s colonial past
The Shanghai Museum and its rare and impressive collection of Chinese art
The Yuyuan Garden
The Temple of the Jade Buddha

 

STEP 3 | HANGZHOU

This ancient city, in the heart of nature on the shores of the West Lake, surprises with its rich historical and architectural heritage.

Hangzhou owes its development to the construction of the Grand Canal that connects the city to Beijing, making it one of the most prosperous cities in China. Hangzhou is a hub for the silk, tea, porcelain and paper trade, and was once the capital of the Middle Kingdom.

 

 

Like many large Chinese cities, Hangzhou is torn between its history and its appetite for modernity. In just a few years, this popular Chinese resort town has become the stronghold of great luxury brands. The city, set in a lush landscape and bordered by pagodas, is a true slice of paradise.

WHAT TO SEE

The West Lake
The Temples of the Forest of a Thousand Buddhas
The Lingyin Temple and its incredible 32-meter-high wooden Buddha
National Tea Museum
Zhejiang Art Museum

 

*BEIJING FUSALP STORE
SLT Shopping Centerville
Chaoyang District
Beijing, China

SHANGHAI FUSALP STORE
Grand Gateway Mall
Hongqiao Road, Xuhui District
Shanghai, China

HANGHZOU FUSALP STORE
Hangzhou Tower Shopping Center
230 Huancheng North Road, Xiacheng District
Hangzhou, China